The Perth Biodesign and Adelaide Biodesign courses are based heavily on something called “Design thinking”, a way of innovating based on the ability to identify, and empathise with, a client or patient’s needs. This way of thinking leads to solutions that are both more impactful and commercially viable. The following article first appeared in the…
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This article first appeared on Nielsen Norman Group (www.nngroup.com) by Sarah Gibbons. Design thinking is an integral part of the Biodesign course, having been the philosophy behind the Biodesign innovation process, developed at Stanford Univerity. Teams in the course find the medical device/technology they will develop based on empathizing with the end users in their…
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